Archive For September 5th, 2012

Japanese English Ad Copy

By | September 5, 2012

Tweet 2012 Nov 28 Out of context this ad copy from a 2012 Nov 27 JShoppers.com email is reasonable… but when paired with photos of the product – a medium brown puffy down coat with burnt orange lining – is amusing. From the same email this ad copy is describing another puffy down coat – […]

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Big Data, Predictive Analytics

By | September 5, 2012

Tweet DMS = database management system; MDM = master data management; ETL = Extract, Transform, Load; EMR = Elastic Map Reduce; “Big Data means Big Analytics” Hadoop Campaign management Mass storage Unstructured vs. structured data Simple and complex event processing Business analytics Data in motion Data-driven business Data wrangling Herd data-cats Web analytics Data collection […]

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