Big Data of Growing Importance to Small Businesses: SAP – Midmarket – News & Reviews – eWeek.com. 2012 June 27
What SMEs (small to medium-size enterprises) perceive will be the impact on them of Big Data:
- Opportunity to improve business operation efficiency
- Ability to boost sales
- Lower IT costs
- Improve business agility
- Improve customer acquisition and loyalty
They expect to access their big data from mobile devices.
SME definitions of Big Data:
- Massive growth in transaction data
- New technologies that address the challenges of big data
- Massive growth of data from social media, mobile devices, and “machine-generated devices”
- Data storage for regulatory compliance