Big Data and SMEs

Big Data of Growing Importance to Small Businesses: SAP – Midmarket – News & Reviews – 2012 June 27

What SMEs (small to medium-size enterprises) perceive will be the impact on them of Big Data:

  • Opportunity to improve business operation efficiency
  • Ability to boost sales
  • Lower IT costs
  • Improve business agility
  • Improve customer acquisition and loyalty


They expect to access their big data from mobile devices.

SME definitions of Big Data:

  • Massive growth in transaction data
  • New technologies that address the challenges of big data
  • Massive growth of data from social media, mobile devices, and “machine-generated devices”
  • Data storage for regulatory compliance


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